Quadrants

  • Number1

    1st Quadrant - UM identity

    Quadrant 1 covers the majority of the university organization. This includes all UM-affiliated faculties, the University Office, and the various service centers, as well as everything related to education.

     

    UM LogoLeft
    Own LogoNot allowed
    Corporate identity and use of colorCompliance with corporate identity is mandatory (ao Thesis Sans** and the correct colours)
    FooterText and images
    Own domain nameNot allowed, subdomain only
    Sublogo('s)Not allowed
  • Number2

    2nd Quadrant - Endorsed identity

    Quadrant 2 applies to university departments that present themselves as A-brands in combination with the parent brand. These A-brands are designated in advance by the Executive Board and the deans. In practice, this primarily concerns research institutes.

    UM LogoLeft
    Own LogoRight, and only an A-brand is allowed to use its own logo*.
    Corporate identity and use of colorCompliance with corporate identity is mandatory (ao Thesis Sans** and the correct colours)
    FooterText and images
    Own domain nameAllowed
    Sublogo('s)Max 1
  • Number3

    3rd Quadrant - Dual Identity

    Some UM units collaborate with other organizations. Corporate identity provides these collaborations with a customized dual identity, developed in consultation with the participating parties. In the case of collaboration with MUMC+, the corporate identity of the leading organization is used.

     

    Own LogoLeft
    UM LogoRight, but not required. Mentioning UM is possible, but the location and method may vary, for example, on a partner page or in the footer. Multiple sub-logos are permitted.
    Corporate identity and use of colorCompliance with corporate identity is not mandatory. Therefore, colors other than the standard UM colors may be used.
    Preferred supplierUsing a preferred supplier is not mandatory, but it is recommended.
    Own domeinnaamMandatory
    Sublogo’sUnlimited
  • Number4

    4th Quadrant - Independent brand

    UM Holding (co-)owns several market-focused companies that can present themselves as independent brands. UM can promote itself through these companies by placing a concise message about UM in all its communication materials.

     

    Own logoWherever you want
    UM logoUse of the UM logo is only possible if there is a partnership or affiliation with UM (such as InterUM).
    Corporate identity and use of colorOwn identity (not UM).
    Preferred supplierUsing a preferred supplier is not mandatory, but it is recommended.
    Own domeinnaamMandatory
    Sublogo(’s)Unlimited